Kerala is one of the top tourist destination.National Geographic's Traveller magazine names Kerala as one of the "ten paradises of the world" and "50 must see destinations of a lifetime".Travel and Leisure names Kerala as "One of the 100 great trips for the 21st century".The Kerala Government Tourism Department, a government department in charge of promoting tourism has adopted the slogan God's Own Country for its campaigns. Kerala is situated on the lush and tropical Malabar Coast. Kerala is one of the popular tourist destinations in India. Its culture and traditions, coupled with its varied demographics, has made Kerala one of the most popular tourist destinations in the world. [National Geographic Society|National Geographic]]'s Traveller magazine names Kerala as one of the "ten paradises of the world"[18] and "50 must see destinations of a lifetime".[19] Travel and Leisure names Kerala as "One of the 100 great trips for the 21st century".[18][194][195] Until the early 1980s, Kerala was a relatively unknown destination;except for Kovalam, which was in the Hippie circuit and was a major destination of Hippies. Aggressive marketing campaigns launched by the Kerala Tourism Development Corporation, the government agency that oversees tourism prospects of the state, laid the foundation for the growth of the tourism industry.[citation needed] In the decades that followed, Kerala's tourism industry was able to transform the state into one of the niche holiday destinations in ...
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